Louisville Regional Airlift Development (LRAD) SDF – LAX Flight Project
Suffering from a lack of nonstop flights to key business destinations, a group of Louisville business leaders established Louisville Regional Airlift Development, Inc. (LRAD) to address the issue. L.B. Schmidt & Associates, LLC was retained to work with LRAD and facilitate new air service to Louisville’s most underserved non-nonstop market: Los Angeles.
Working with business, state and local government leaders, Luke Schmidt successfully led community efforts to develop the new flight, including: extensive market research, raising over $3 million from private and public sources to be used as a minimum revenue guarantee to support the new route, and recruiting the service by working with route expansion executives at the four largest airlines in the U.S. American Airlines launched the new flight in April 2019.