Rechargeable Battery Recycling Corporation
The Rechargeable Battery Recycling Corporation (RBRC) (now known as Call2Recycle) is a large Atlanta, GA-based trade association which represents the manufacturers of portable rechargeable batteries. The batteries are used in a wide variety of applications, including laptop computers, cordless power tools, cordless telephones, etc. RBRC’s primary mission is to facilitate the collection and recycling of portable rechargeable batteries throughout the U.S. and Canada.
RBRC decided that it wanted to conduct an in-depth strategic assessment in order to ascertain how its members, senior staff and principal customers view the organization – in terms of its strengths and weaknesses, including an examination of its mission and vision statements. Finally, based upon the findings of the assessment, RBRC also wanted to establish new strategic goals for the purpose of guiding the organization going forward for a period of at least five years.
RBRC retained L.B. Schmidt & Associates, LLC to carry out this project, which included the following components: development of an organizational profile, key stakeholder interviews, development of an organization strategic assessment, facilitation of a leadership retreat on Maryland’s Eastern Shore, and the development of the final report. The organization’s Mission Statement and Vision Statement were examined as to their current applicability and both were revised. The attendees also developed 19 short-term goals and 17 long-term goals.