Communications & Media Strategy
Sometimes consulting projects require a communications and media outreach component. Usually, this involves the need to communicate a specific idea or concept to help complete a project, or communicate directly to elected officials. Luke Schmidt works directly with clients to develop effective communications strategies, including the development of collateral materials, websites, social media outreach, etc. This can also include media outreach. Check out examples of work completed for other clients.
In addition to developing a communications and media strategy, Luke Schmidt can also represent clients and help navigate relationships with elected officials. Luke has been a lobbyist since 1980 and has represented clients and employers before state legislators in 17 states, Members of Congress, and numerous city councils and county commissions across the country. Luke has worked when appropriate with industry coalitions, including serving as one of two co-chairs of a 180-member industry coalition which worked to defeat proposed legislation which, if passed, would have added millions of dollars annually to the cost of plastic containers sold in the state of California. Following 14 trips to Sacramento and countless meetings, the coalition was successful in defeating the proposed legislation. Luke brings this experience to clients who may need legislative representation.