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Marketing/Communications/Media Strategy

The principles of marketing and communication are often interrelated and in many instances need to be supported with an effective media outreach strategy.  L.B. Schmidt & Associates, LLC can provide effective solutions for your company or organization.  We work closely with our clients to assist in positioning a product or an issue.  We support our clients’ initiatives with effective communications collateral pieces, such as brochures.  We also develop Web sites.  And, we develop talking points for our clients to assist in messaging and can assist in producing events such as press conferences.

Media outreach is also important.  When needed, we work closely with our clients to secure earned media to support the overall marketing and communications strategy.  We have established strong connections with key media outlets throughout Kentucky; southwestern Ohio; West Virginia; southern Indiana; southern Illinois and southeastern Missouri.

Luke Schmidt frequently serves as the spokesperson for clients and drafts and distributes press releases on a targeted basis, and conducts interviews on behalf of clients.  In one instance, Schmidt conducted a two-day statewide media tour on behalf of one Kentucky client which produced over 80 newspaper stories, radio and television reports.  In addition to regional media, Schmidt has conducted interviews with national outlets such as CNN, The Wall Street Journal, The Washington Post, and The New York Times.

Learn more about some of our projects by clicking on the links below under Related Projects and also read, see and hear some of what the media has been reporting on about our efforts in this area by clicking on the links below under Related News.

Related News

Pikeville – Pike County (KY) Regional Airport Air Service Project

Introduction In 2010, L.B. Schmidt & Associates, LLC was retained by a trio of clients (the City of Pikeville; the Pikeville – Pike County Airport Board; and, the Southeast Kentucky Chamber of Commerce) for the purpose of developing commercial air service at the Pikeville – Pike County Regional Airport (PBX). PBX is a modern airport which sits […]

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Related Projects

Kilgore House & Garden Tour Media/Promotion Project

Introduction The Kilgore House & Garden Tour is the primary fundraiser for the Kilgore Samaritan Counseling Center in Louisville.  The Tour is held every May and features six private homes and gardens. Project Scope In 2012, the Kilgore House & Garden Tour committee elected to step up its game in terms of promotion.  L.B. Schmidt & […]

Somerset – Pulaski County (KY) Development Foundation Airline Service Project

Introduction Since 2010, the Somerset – Pulaski County Development Foundation has been leading a community effort to restore scheduled commercial airline service at the Lake Cumberland Regional Airport (SME) in Somerset.  L.B. Schmidt & Associates, LLC was retained for this purpose. SME is a modern airport which serves a large part of Southern Kentucky, with […]

Food with Wine Coalition Legislative/Media Project

Introduction The Food with Wine Coalition (FWWC) is a non profit organization which was established by the Kentucky Grocers Association (now known as the Kentucky Grocers Association & the Kentucky Association of Convenience Stores) for the purpose of educating and informing Kentucky’s thought leaders about the benefits of revising existing state law to allow grocery stores to sell wine in wet […]

Addington Field – Elizabethtown (KY) Regional Airport Airline Service Project

Introduction The Elizabethtown (KY) Airport Board (EAB) operates the city’s municipal airport, Addington Field – Elizabethtown Regional Airport (EKX).  The EAB decided to respond to numerous inquiries received from area citizens and businesses regarding the establishment of passenger airline service at EKX. The EAB initially retained Luke Schmidt and L.B. Schmidt & Associates, LLC for the purpose of conducting a market […]

M & G Finanziaria Industriale S.r.l. Market Research Project

  Introduction M & G Finanziaria Industriale S.r.l. (M & G) is a large and well established chemical company based in Tortona, Italy.  M & G is one of the largest producers of polyethylene terephthalate (PET) plastic resins, with manufacturing facilities located in Europe, the United States and Mexico.  The company has other interests related […]

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© 2025 | L.B. Schmidt & Associates, LLC
2800 Rivers Edge Road, Louisville, Kentucky 40222 USA
PH: +1.502.292.2898 | FX: +1.502.292.2899 | CELL: +1.502.718.6342 | Email

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